This module, currently named 'Research for Digital Media', is to be renamed Concept Origination, Research and Project Planning, as this is what it is really about. During this module, you will engage in coming up with an original idea, undertaking research on its scope and potential and then developing it into a workable concept and will form the foundation for a major project – your Independent Study. Often, it is the Independent Study that is the showpiece in a new graduate's portfolio.
This process of original idea generation, research and planning is one that you will undertake in the professional field. This process is not only the key to a successful practice but essential if you are to win clients and commissions. A project without research is like a house without foundations. As you are aware, the media arena is an intensely competitive one; it is not knowledge of software that will win you the jobs and commissions but the ability to show an original approach and creative solutions.